Tribeca Film Festival
The Tribeca Film Festival is held in Tribeca, NY and is an exclusive event with top celebs showcasing a variety of independent films. Ray-bans is known as a high-end expensive brand that is trendy and cool. By researching Ray-bans and the festival I was able to determine the design concept. This campaign was made to collaborate a brand to a temporal/ seasonal event.The concept was to keep this idea of being cool, modern, and exclusive.