Tribeca Film Festival



The Tribeca Film Festival is held in Tribeca, NY and is an exclusive event with top celebs showcasing a variety of independent films. Ray-bans is known as a high-end expensive brand that is trendy and cool. By researching Ray-bans and the festival I was able to determine the design concept. This campaign was made to collaborate a brand to a temporal/ seasonal event.The concept was to keep this idea of being cool, modern, and exclusive.

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I played with the typographical treatment of splitting up words and repetition. I kept this treatment through out all touch points of the campaign. Another treatment I executed was playing with color and what role they occupy in the design. With the breakage of the words I decided to have the red and black broken into color blocks to act as content separators. The creative big idea is both are timeless.

2020 by Giselle Lucero. Powered by wix