Let's Hang

Brand Identity

2019

Hang is a social networking service that was created for a commercial ad project. By going through the process of researching, developing a strategy, and concepts I developed an identity based on the target consume

  • LinkedIn
  • Instagram

These colors were chosen for the brand for their vibrancy and gender neutral tone. The trend of having disposable and polaroid film inspired the imagery I used for this concept. To further communicate to my audience I used language that is common to both gen z and millennials.

2020 by Giselle Lucero. Powered by wix